Diamond and Diamond Widens Brand Awareness Lead Over Competition
- October 27, 2017
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Personal injury powerhouse, led by Jeremy Diamond,gains eleven percentage points in most recent survey
Leger, the Research Intelligence Group, polled 500 Greater Toronto Area residents to determine brand awareness of personal injury firms. The results showed that, in the space of a year, Diamond and Diamond increased aided awareness of the firm by 11 percentage points. The increase was compared to a survey using the same questioning, released in 2016.
According to the poll, four in five (79%) GTA residents have a degree of awareness of the firm. The second most recognized firm was listed at 44%, thirty-five percentage points behind Diamond and Diamond.
“Our firm has cemented itself as a leader in the personal injury space through tough advocacy and customer service excellence” says lawyer, Jeremy Diamond.
Top Income Earners, those earning $100,000 or more had the highest awareness of the firm at 86%.
In a second survey, individuals were asked to name a personal injury firm without a list of names. Diamond and Diamond Lawyers gained six-points (compared to 2016) in being top-of-mind among GTA residents and scored 27%. The next most competitive firms registered at 3 and 2% respectively.